Walmart looking to renovate the brand

July 2nd, 2008 | No Comments | Posted in Marketing, Web Design

The largest retail in the world is taking serious their brand renovation strategy, changing even their logo to a more juvenile and colourful one.

The main differences between the two logos are:
• A softener font.
• Only the first letter in uppercase
• A kind of sun icon on the right.
• The transformation of Walmart in a single word removing the center star (Office still correct Walmart into Wal-Mart je je)

P.S.: The Canadian website still using the old logo :(

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Fred, The new YouTube sensation

July 1st, 2008 | No Comments | Posted in Internet People

With almost 3MM visits and over 24K comments, the new YouTube sensation Fred, 14-year old Lucas Cruikshank’s fictional 6-year old with “anger management issues”, as his channel explains.

Enjoy his latest video – Fred Meets Bertha

Even the LA Times has covered.

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