Walmart looking to renovate the brand

July 2nd, 2008 | No Comments | Posted in Marketing, Web Design

The largest retail in the world is taking serious their brand renovation strategy, changing even their logo to a more juvenile and colourful one.

The main differences between the two logos are:
• A softener font.
• Only the first letter in uppercase
• A kind of sun icon on the right.
• The transformation of Walmart in a single word removing the center star (Office still correct Walmart into Wal-Mart je je)

P.S.: The Canadian website still using the old logo :(

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